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Zip Line Gear

Zip Line Gear is one of, if not THE, largest suppliers of zip line equipment to consumers in the world.  Started as a hobby project just a few years ago, this e-commerce based business just exploded. When they selected Company 52 to help them rebrand and relaunch their online store to get better performance, they… Read more »

Zip Line Gear is one of, if not THE, largest suppliers of zip line equipment to consumers in the world.  Started as a hobby project just a few years ago, this e-commerce based business just exploded.

When they selected Company 52 to help them rebrand and relaunch their online store to get better performance, they were using the same branding and site design as a multi-million dollar business that they had started with years ago when it was a hobby.  It was time to bring their public image into sync with their world-class operation.

The young and vibrant executives at Zip Line Gear are a blast to work with, and gave our design team the direction and leeway needed to truly shine.  Within a few weeks, we had a logo and new brand identity (colors, fonts, styles) that accurately portrayed the Zip Line Gear culture & identity, and were ready to start designing wow-inspiring new online store.

Working closely with their staff via regular Skype calls and emails, we moved quickly through several design iterations to come up with a new store that would communicate the thrill and emotion of actually riding a zip line.

Once the design was finalized and approved, we moved to the production phase and implemented the design using the LemonStand shopping cart system in record time, beating the planned schedule by 2 months.

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